GIRL SCOUTS OF THE USA BELIEVES BUILDING GIRLS OF COURAGE, CONFIDENCE, AND CHARACTER MAKES THE WORLD A BETTER PLACE.
bluView and GSUSA came together for an Omnibus of a project.
power | strength | diversity
While observing, researching, and brainstorming for the GSUSA project two words kept emerging - Girl Power!
We came together and visually communicated one compelling narrative that highlighted the values of the Girls Scouts of the USA while maintaining the authenticity and beauty of each individual girl.
Those individual stories showed us that courage and playfulness are a shared narrative in girls of all ages. Honoring the individual with respect always grows potential.
Their stories opened our perspective and our hearts as we told a universal story of bravery, hope, and love.
Our reaction changed the branding headline of GSUSA.
plan | prepare | plunge
22 crew members
18 city permits
and only 2 tantrums =
a branding bank of over 2000 images.
Transportation maps, location
scouting, catering services, first aid kits,
time tables, sun burn, heat stroke,
contingency plans & friendship circles...
We successfully tested and implemented
new digital innovations and workflow
procedures that allowed greater collaboration between branding partners.
The result was a shared vision that articulated the hope of a new generation of Girl Scouts.
believe in your talent
Step 1. Put together a crew of rare,
undoubted, remarkable, and trusted talent.
Step 2. Encourage them,
inspire them, have faith in their unique
skills, allow them to energize and surprise
Final Step. Give them space
while they redefine hardwork, long hours,
The result was flawless
execution, impressed clientele, a lifetime of inside jokes between friends, and genuine girl power!
Laugh hard. Make new friends. Enjoy the moment.