ESCAMA STUDIO CREATES MODERN STYLISH HANDBAGS, EACH WITH AN EMOTIONAL NARRATIVE & PERSONALIZED TOUCH.
bluView and Escama STUDIO developed beautiful solutions for branding and buyer communication, infusing the visual story with elegance and grace without sacrificing the heart of the social enterprise.
INVIGORATING BEAUTIFUL BRANDING
Pulling the POP Art out of the pop top. Sophisticated imagery grown from a heartwarming story. With a complete overhaul, Escama STUDIO was able to approach and attract a new luxury goods consumer base, elevating their brand awareness from MOMA to Oprah.
Escama STUDIO is a green company, a fair trade company, and a pioneer in sustainability. Each item is handmade by a cooperative of women in Brazil, created and sustained by Escama STUDIO. Every Escama Studio product now carries a tag with the artist’s signature, allowing the owner of the purse to go on-line and learn how their purchase altered the course of another woman’s life.
Flexible & cost efficient communication tools were the product of process deficiencies discovered through in depth supply chain analysis.
The result: a highly responsive catalog card system. The versatility allowed buyer accessibility to agile inventory & the creative freedom to add collection pieces swiftly without marketing expense.